Brand
Define the identity, personality, and marketing assets of the Tendoo brand to ensure visual and verbal consistency across all touchpoints.
Brand
The Tendoo brand is more than just a logo—it’s the voice, look, and feel that shape how people perceive and experience our product. This section provides all the assets, rules, and guidance needed to present Tendoo consistently across design, marketing, and communication channels.
From logos and colors to tone of voice and co-branding practices, these guidelines ensure our teams and partners accurately represent the Tendoo brand at every touchpoint.
Whether you're creating a social media campaign, designing merchandise, or producing presentations, the following resources help maintain brand integrity, scalability, and professional quality.
What You’ll Find
- Brand Guidelines — Core rules and best practices for using the brand correctly.
- Logo — Approved logos, spacing rules, and usage do's and don’ts.
- Color — Primary and secondary brand palettes and color usage rules.
- Typography — Font stack, sizes, weights, and typographic style.
- Voice and Tone — How the brand sounds in writing, including tone variations by context.
- Writing Style — Grammar, structure, and word usage for consistency in copy.
- Iconography — Icon sets, stroke weights, and alignment standards.
- Illustration — Illustration styles, subjects, and contextual usage.
- Imagery — Guidelines for using supporting images to enhance storytelling.
- Photography — Style, subject matter, and tone for branded photo content.
- Animation — Principles for branded motion, transitions, and interactions.
- Motion Guidelines — Detailed rules around timing, easing, and expressive animation.
- Media — Downloadable media kits and key brand assets.
- Social Assets — Platform-specific banners, avatars, and campaign visuals.
- Email Signatures — Standardized email formats for internal and external communications.
- Presentations — Branded slide templates for internal and public use.
- Print Assets — Flyers, posters, business cards, and other printed materials.
- Templates — Editable files for reuse in campaigns, decks, and more.
- Merchandise — Apparel, swag, and promotional material guidelines.
- Co-Branding — How to visually and verbally present partnerships.
- Legal and Usage — Trademark usage, permissions, and usage restrictions.
Get Started
- Review the Brand Guidelines
- Download official Media Assets
- Learn how to apply Voice and Tone across messaging
- Explore Templates and Social Assets