Define voice, tone, and writing guidelines that help teams create clear, inclusive, and consistent content across the Tendoo product experience.

Content

Great content is as important as great design. Tendoo’s content guidelines help teams write with clarity, consistency, and care — ensuring every word contributes to a better user experience.

We focus on being clear, concise, and human — across interface text, documentation, and marketing content.

Voice & Tone

Voice: Tendoo’s voice is confident, helpful, and approachable.
Tone: Adjust based on context — more casual in onboarding, more direct in error messages.

Context	Tone Example
Onboarding	“Let’s get you set up.”
Form Success	“All done — your changes were saved.”
Error Message	“Something went wrong. Please try again.”
Confirmation	“Are you sure you want to delete this?”

Writing Principles

✅ Be Clear

Use familiar language and avoid jargon.
Write in short, active sentences.
Use concrete words over abstract concepts.

✅ Be Concise

Eliminate unnecessary words.
Prefer one strong word over many weak ones.
Avoid repeating information.

✅ Be Consistent

Use a consistent style for UI elements (buttons, alerts, headings).
Match terminology across product, marketing, and docs.

✅ Be Inclusive

Use gender-neutral and bias-free language.
Avoid idioms or slang that may not translate globally.
Be respectful of different cultural and accessibility needs.

UI Text Guidelines

Element	Style & Example
Buttons	Action-oriented → “Save”, “Continue”
Labels	Clear and concise → “Email address”
Help text	Informative but brief → “We’ll never share your email.”
Error text	Specific and constructive → “Email is required.”

Capitalization

Headings: Sentence case → “Manage your account”
Buttons: Title case → “Create New Project”
Labels: Sentence case → “Email address”

Punctuation

Use periods in full sentences.
No punctuation for labels, buttons, or nav items unless needed.
Use em dashes (—) for breaks in thought.

Writing for Accessibility

Avoid ambiguous instructions like “Click here.”
Use descriptive link text: “View account settings.”
Break up long paragraphs for screen readers.

Content shapes how users feel about your product. Write like a human. Be clear, helpful, and inclusive — so everyone has a great experience.

Content

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