Design principles

Our design principles serve as the foundation for how we create consistent, intuitive, and meaningful user experiences across all Tendoo products.

They guide decisions, inspire collaboration, and ensure that every interface we design aligns with our values, users' needs, and business goals.

1. Consistency creates trust

Build familiar experiences by using shared components, tokens, and patterns. Consistency reduces cognitive load and builds user confidence.

Prioritize clear communication. Interfaces should be simple, direct, and easy to understand — avoiding unnecessary complexity.

Accessibility is not optional. We strive to make every experience usable by all people, regardless of ability or context.

Design with flexibility in mind. Every component and pattern should work across screen sizes and devices.

Design is a team sport. We create with cross-functional collaboration in mind — bridging the gap between design, engineering, and product.

These principles are not rules — they’re reminders of what matters most when designing at Tendoo.