Tendoo Design
Content

Writing mechanics

Punctuation, capitalization, and formatting rules for clean, consistent Tendoo UI content.

Writing mechanics

Writing is clearer when everyone follows the same formatting rules. These basics keep Tendoo’s content polished and consistent.

Capitalization

ElementRuleExample
HeadingsSentence case“Manage your settings”
Button labelsTitle case“Create Account”
Labels and inputsSentence case“Email address”

Punctuation

  • Use periods in full sentences.
  • Avoid punctuation in button text unless absolutely necessary.
  • Use em dashes (—) for breaks in thought — not hyphens.

✅ "Save your work — we’ll handle the rest."

Lists

  • Use bullets for clarity.
  • Keep each item parallel (start with the same type of word).
  • Use punctuation consistently (only if full sentences).
- Add your details
- Confirm your email
- Start exploring

Numbers & Dates

  • Use numerals for numbers 10 and up (spell out one through nine): “five files,” “12 items.”
  • Use clear date formats like “June 21, 2025” — avoid numeric formats like “21/6/25.”
  • Avoid regional ambiguity unless you're localizing.

Special Characters

  • Don’t use ampersands (&) in body text — write “and” instead.
  • Use straight quotes ("like this") — not smart quotes — in code and examples.

Mechanics may be small, but they matter. These simple rules keep your writing clean, familiar, and easy to understand — for everyone.

Grammar

Practical grammar rules to help keep writing in Tendoo clear, consistent, and easy to follow.

Accessible writing

Writing guidelines to ensure Tendoo content is readable, usable, and inclusive — including for people using assistive technologies.